A step-by-step guide to climb a ladder of SEO
It is easy to provide an understandable definition of SEO, but when it comes to implementation techniques and their importance, the concepts are a bit complicated and sometimes misleading. In this paper, we try to convey these concepts with a simple and tangible example.
The SEO ladder is the concept we want in this article, in fact, we intend to simulate the techniques and their implementation steps with the instructions for using the ladder. Maybe this example is a bit distant from the beginning, but we suggest you follow this text to the end.
Specify the wall from which you are going to up
We only use the ladder we plan to reach a higher point and usually out of reach. In SEO, the situation is the same, so we have to set our goal before any activity. In fact, SEO strategy development will be the first and most important step in starting our activities.
To develop a strategy, we need to analyze and investigate our field of work. First of all, we need to identify the target keywords that are associated with our business and estimate their monthly searches using various tools such as the Keyword Planner.
Target keywords are the same as your wall. The height of this wall plays a very important role in the selection of your ladders, but keep in mind that every ladder of your ladder is taller, the likelihood of a fall or imbalance will also be greater.
Many companies, when choosing keywords, are looking for the most demanding and most compelling phrases, and they choose the great walls for their business, this simple mistake in targeting will make them discourage or never succeed in the middle.
Select the ladder to fit the height of the wall
In the next step, the amount of competition and the degree of difficulty of each word will be determined and, according to it, we will specify the type of target pages on the site.
For example, if we are planning for the word "laptop purchase", we can not expect to get a good position by publishing an article. For a phrase with this level of competition, our site's home page or category page, which contains a large number of products, will be our goal.
Based on the wall height and the type of activity we are going to do, we will select the appropriate ladder. In other words, considering the amount of complexity and competition in target words, we determine our strategy.
In this section, there are usually two common mistakes:
1-Our wall is too loud
When your area of activity is high, the use of a ladder (SEO) is not enough to achieve it. In this situation, you will need promotions, branding, investment, and more. If you do not have the budget and time to climb this wall, we suggest choosing shorter goals and progressing the climb route.
2-The ladder is not proportional to the wall
The ladder you choose should fit exactly with the height of the wall, if the ladder is shorter than the wall, you will not reach your goal and if you are too tall, you will have tough conditions to get to the top of the wall.
Keep in mind that the team is spending time and money, and the type of content should be tailored to your goal.
Small goals are tedious for powerful team and big goals not achievable for a weak team.
Support the ladder as much as possible
If the wall you have chosen is very high, keeping the balance harder as you approach the high stairs. To make sure the top end of the path is more reliable, you need to place your footstools firmly and appropriately.
In other words, your site design will have a better chance of gaining rank and reaching Google's first rank, if have a better fit with SEO standards and user experience.
Correct display on mobile, page load speeds, the proper use of Canonical tags, and the implementation of standard design coding in design can be considered as important factors for the success of a site in SEO.
This set of factors, known as technical SEO, plays an important role in the effectiveness of your strategy and Google's understanding of generated content.
Many companies do not pay attention to this at the beginning of the road, and when they get to the bottom of the climb up from their ladder, they notice the imbalance. At this point, redesigning the site or changing its structure can cause you to fall or cost a lot of money for your business.
Move up the ladder running slowly and steadily
No matter how high the wall is and how sturdy are your ladder bases, fast climbing can cause you to fall. In this process, you must move slowly and steadily.
Success in SEO requires a lot of patience and perseverance. Emergency climbs and sudden changes may seem eye catching and appealing at first glance, but will greatly increase your likelihood of falling.
The more slowly your growth is, the more sustainability and durability it will be.
If the height of the ladder is high, be sure to get help of professional SEO freelancer
No incident! If your goal is very high, that is at a high elevation, no matter how slow you move and the base of the ladder is tight, there is a chance of a slip and collapse. In such circumstances, it is advisable to use the auxiliary forces on steps.
The proper strategy and the production of valuable content on a standard site is an efficient and complete formula for most internet sites, but in larger contests and difficult words, we need other ways to strengthen the site's credibility.
External linking, including social networking, reposing ad purchases, or even buying backlinks, can be robust tools to keep track of your growth.
Initially, these activities will not be required for external linking, but no matter how hard your competition is and the distance to the goal, the value and impact will be greater.
Let's clarify this discussion with another example.
For a student, in the semester, one has a bachelor's degree, attending a class, and doing exercises, usually we do not expect to receive a score at this stage. But these same students must go beyond the scope of their curriculum when they complete their final year of study or at higher levels such as graduate and postgraduate degrees.
Having an authoritative international article for a graduate student may seem even rare and not expected, but not having a few valid papers for a PhD student is a big weakness.
The external linking of the site also has similar conditions; for a novice site, having a few valuable links from stale and old sites is weird, and lacking credibility and powerful links from older site can be considered a weak point.
Do not let someone out damage your ladder
SEO and competition are two interconnected concepts, making a better place in search results means that sites or other pages have lost their place. This also makes it possible for some sites to use techniques to get you down from the success ladder in the SEO.
The techniques used to compete with the objective of losing the site are called negative. There is no way to deal with negative SEO, except valid and strong. On the ascent of the ladder, you should always be careful of those who intend to drop you down.
What you need to understand this concept and how to deal with it is described in detail in an article entitled "Semantic Negative".
Be patient until success and try hard up to reach your goal.