Bundle your products or service to get more value for what you offer.
Bundling is the best way to avoid the “you’re too expensive” objection.
One toothpaste company was experiencing sluggish sales. So they bundled the toothpaste with a toothbrush, dental floss, and mouthwash, in a travel kit. The price of the package was less than the total of the prices for the individual items.
Sales skyrocketed. McDonald’s does this with their Extra Value Meals — sandwich, fries, and drink, for one low price.
Computer companies offer packages regularly.
For example:
“Buy a computer — get a free keyboard, mouse, and modem, and $1,000.00 worth of software.”
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