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Section 1:
External Link Building Tutorial + Internal Linking

Binding linking tutorials, backed up internal linking and backend external linking are not too hard to imagine!

Perhaps many sites may sell their link building and SEO materials as expensive packages, but the principles are very simple.

This training reference is intended to be fully integrated into external linking and internal linking.

I promise you can read at least 80% of this professional reference by reading this professional reference.

Define linking or link Building

Link building or linking is referred to as a process that results in hyperlinks from one website to your website. (or the so-called BackLink).

Backlinks are tools for directing users to different pages from different sites. It also helps search engines crawl on web pages, and so on.

Backlinks are created internally and externally. Internal links point to different pages of a site but external links point to another website. Both types of bonding links are of particular importance and will be discussed further.

There are tremendous techniques for linking. However, most experts believe that bonding is the most difficult part of SEO. This is why it takes a lot of time.

So, if you can become skilled and professional in this area, you can surpass your rivals.

Define linking

Binding linking or linking is referred to as a process that results in hyperlinks from one website to another website. (or the so-called BackLink link).

Anatomy and structure of the links

Before you can figure out the importance of linking, you need to get familiar with the structure anatomy of the links. See how a link is created, how it is called by search engines, and …

The following figure shows a piece of html code that translates as a link:

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Anatomy of simple link

Starting the html tag: The tag a is a html tag that actually announces to the search engines that will be followed by a link.
Link destination address: In this section, we need to specify some value for the href parameter, we actually enter the destination URL of the link (with http or https). This address is not always the address of a web page and can refer to various items such as photos, videos, and more.
Encoding: In this section, we'll put the text that we want users to click through to the destination address. Of course, an encoding can also be a photo or ... in addition to the text. Typically, an Envelopment is displayed in a blue text and displayed as an offline to be cleared of the rest of the content.
Ending the html tag: The a tag here closes and tells the search engines that the link is over.

What does linking mean for search engines?

Search engines use links in two ways:

To find new web pages
To determine which web page should rank in search results.
When search engines crash a web page for the first time, they index the content on that page. Then, depending on whether there are proper keywords for that keyword, it decides what rank to look for in the search results for this page.

But search engines do not just look at the content!

In fact, search engines, in addition to the content of a single page, look at the number of links as well as their quality, and the more links to the page are highlighted, indicating that the page is worthwhile And, naturally, search engines will rank better for those pages.

Given the importance of this, Larry Page, one of Google's founders, introduced a parameter called Page Rank, which ranked Web pages based on the number of backlinks to which they were referenced.

This parameter is only part of Google's ranking algorithms and is a very good way to estimate the quality and value of a web page's content.

This parameter is based on the fact that if a web page has value content, individuals may be encouraged to link to it. But if a page does not have good content, then the likelihood of someone linking to it is zero!

In fact, this is a normal law! You always recommend good things and things to the rest, not those that are not worthy or not worthwhile.

But after a while, SEO experts found out how to circumvent this algorithm and increase their page rank falsely and rank well in their keywords.

Google responded promptly to them, with new updates to its algorithms, it found methods to identify and punish fraudulent websites and delete search results of websites that do not bring value get rank and link.

This also forced Google to reduce the value of some of the existing linking techniques that were previously approved! For example, before registering a site in directories and creating a backlink, but after being abused by people, Google did not have much impact on such backlinks!

Google's other action was to penalize and penalize websites that use too much of these fraudulent techniques. Regular updates to the Google Penguin algorithm are one of the ways to help detect cheating websites and penalize them.

So, we need to know what techniques are approved and which techniques are illegal and try to always work within the framework of Google's laws so as not to be harmed!

It's natural that all of Google's algorithms for website rankings are not clear and the company's secrets (of course, Brian Dean in the article 200 Google Ranking Factors mentioned almost all of these!). But the point that almost all SEO experts agree is that backlinks and, in general, linking and linking processes continue to play a very important role among Google's ranking algorithms.

Therefore, it's quite clear that if a number of websites are identical in all of the parameters, the number and quality of link links can be a factor in the ranking of these websites.

But one thing to notice is that it's likely that in the recent updates to the penguin algorithm, the linkage value and linkage linking and overall link backs have been somewhat reduced and replaced by a social signal (Tweets Or +1 and ...).

But in general, there is little doubt about the fact that you get a better ranking and better position in Google search results by getting quality backlinks!

Why do you say "quality backlinks"?

Because Google's focus is on backstage quality links, and this focus and emphasis will increase over time, and Google's whole effort is to identify and screen poor quality links.

It directly affects the activities of SEO professionals and they have to be careful that the result of all link building processes and linking them to the creation of quality link links ends!

How does linking benefit my business?

As we said before, back slots in web site rankings and ratings are very helpful to search engines.

So, the more you get more and better links to your website, the better your chances of getting a better ranking in Google's search results.

Of course, linking linking and linking have other benefits that may not be as straightforward as possible, but we also need to pay special attention to them, which will be very useful for us and our business in the long run:

1) Networking and communication

Sometimes you need to connect with site managers and other blogs that work in the area of ​​your business, for linking links and getting quality links.

It's more about promoting content and getting backlinks and browsing for it, but in addition, if we do it, our profit will be more profitable!

This relationship can make you have long-standing relationships with web site managers as well as affiliates in your field.

In fact, this kind of relationship means more trust and acceptance for your business and business, and even if you ignore linking, with this method, you will find a lot of friends and fans for your business and your brand.

2) Receive referral traffic or Referral

So far, we have talked about the value that links to our site pass on. What about the traffic and the users through which we enter our site?

A backlink from a high-end site can increase traffic to our site. Also, if this website is relevant to our field of work, this traffic is very valuable and can even lead to more sales on our website.

It's worth noting that on different websites that have the same number of users, each link attracts a different number of users and traffic to our site.

For example, if you create a link on a news website or a personalized website with the same number of visitors, you will naturally receive more traffic from your personal website because its website users trust the author of the site or blog, and the likelihood of clicking More on your link.

3) Branding

A good and professional bonding link can help you build a brand in your business.

A series of linking techniques, such as creating a guest post or news reportage, can, if run correctly, show users the skills and expertise of your company and your company.

For example, if you do research in your area of ​​work and publish content containing a valuable piece of information, the likelihood of your brand grows.

And also when you promote your valuable content, you actually expose your expertise and skills to the others, and ask for a link in return for that.

4) Important note about linking and getting links!

All the benefits we have already mentioned about the linking link are available, but with one condition!

Before you can link up and want to create a link for your website, you need something to have links to! We call these magnets linking.

The Linking Magnet can be the home page of your website. But in some cases it can be a blog post, a web tool, an infographic, and so on.

You may have a magnet on your site before starting the bonding link. But if you do not, it's best to produce and submit these things as soon as possible with the goal of linking.

So the general principle of link building is this:

All linking campaigns should start with the goal of attracting backlinks for a link-making magnet.

It's really hard to get a link to a content or a worthless page of your site. But when you have a page with high quality content on your site, getting links from other sites is much easier.

Section 2:
Backlinks and their variants

As mentioned in Section 1, quality is more important than anything! Because Google makes penalties for spam sites or sites that make backs to poor quality links.

Earlier, SEO experts could create a link with a set of techniques, such as registering a site in directories and ... and increasing the rank of their site, and Google did not notice it. But now the situation is a bit different!

Thanks to updates to the Penguin algorithm, Google relies heavily on websites that use these techniques to make poor quality links and spamming.

In this section, we want to give a full explanation of how to categorize backlinks and their types, and which types are useful and which are of poor quality.

Origin wants to transfer value and credit to the destination page or not!

Suppose, for example, to give a link to the homepage of the Shop at home website. This link can be expressed in two ways;

The first mode is that the source website ensures that the content in the Shop in home is excellent and quality.
The second mode is that the website does not guarantee the quality of the shop in home content, and just introduces a link to us.

Now it's better to check these two types of links more closely:

1) Duplex Links (DoFollow)

Dufalou or Falou's links are links that transfer credibility and value from the source page to the destination page. In fact, the source website guarantees your site in terms of content quality!

We need such links in all of our linking processes, because these are links that can increase the ranking of our site in Google search results.

2) Nofollow Links (NoFollow)

Nufalou's links are links that do not transfer any value and credit from the source page to the destination page. In fact, the website does not provide any guarantee of the quality of the content of the website.

It's true that we are always looking for bifocal links in our linking activities, but we can not say that the links are completely worthless.

In fact, these links, in turn, carry some value, but not as much as double-footed links. Therefore, we recommend that you always attract links to your website.

Also, if we want to add another benefit to Novafalo's links, we can say what your link is, whether they are falou or nafaloo, they can in any case attract traffic to your website. This is the basis of internet advertising!

But how does the structure of these links make that difference?

In the html link structure, we can add something that does not make a difference for the user, but it creates a lot of SEO and SEO value!

Given the example below, we can always add the nofollow value in the a tag:

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Adding this value to tag a tells Google this that you do not guarantee the destination page and so this link to the destination url does not help much to get a better rating.

Application of Do follow and No Follow Links
The reason for creating these two types of links is the difference in their use. Therefore, it is necessary to know what type of it is used at that time.

Backlinks are mostly used on sites where the site administrator can not control much of the registered links. Therefore, he does not want to guarantee the vain links to which they are not aware of their credibility and value! In this case, it uses links to the novafalo.

Regarding this, we can expect the following to be all non-flashing links:

Comment Backs Links
Posts by forums and forums
Editable Wikipedia Pages
Sign guest posts
Q & A systems
And …

Since users can easily link to these sections and almost a large amount of backlinks are recorded in these spaces, webmasters add nofollow to the links to reduce spamming activity. And do not let them easily take advantage of the value and link juice power of a website.

Another use of nofollow links is in online advertising, in other words, is advertising links for which you pay for it.

This particular use is due to the fact that Google says that if you advertise on a site, you should be sure to link the ad banner or the promotional text and so on. Because your ad on another site, you should not increase your page rank and earn a profit on Google Rankings!

Different types of backlinks from the point of view of quality

Links can be created in a variety of ways. But what Google wants is high-quality links that are heavily copied with spam links that have been created in the wrong way.

Regarding this, all the links that you create in your linking processes are in one of the following three categories:

1) Natural Backlinks

This kind of link is a holy grail for SEO professionals!

In creating such links, you do not interfere and you did not actually ask someone to link you, but other websites have spurred you in a spontaneous and completely natural way!

These links are far more valuable than the links created by asking for a website.

Of course, you should note that the first step is to get such a valuable link backlinks, having a link magnet, in other words, a reason for linking. Then, in the second step, you have to find a way to make a lot of your magnet.

Now you can expect to receive valuable natural and extremely valuable links.

2) Back to the requested links

This method is one of the most commonly used SEO techniques for linking links. Especially if they have just started a business and are still not well-known.

In this way, you communicate with website administrators and blogs and ask them to link you.

Again, in this way, you must have a reason to get a link, which is the reason for a link magnification magnet.

Also, if you want to get more feedback, it's best to connect with people and websites that are relevant to your area of work. Naturally, a link request from unrelated websites will not have any result!

3) Self-made Backlinks

This linking method is almost worthless today, and it mostly involves techniques for hacking the linking bonding.

In this black hat techniques, which is usually an attempt by an individual to make a link invaluable and relevant to get a better ranking in search results but it is not!

Of course, with the help of the Penguin algorithm and its regular updates, Google will penalize the websites that make such links for themselves.

Some of these kind of links are:

Link in Comment (those that have not been normalized!)
News stories with highly optimized e-mail
Sign guest posts
Profile links
Signatures forums
PBN, And …

In general, you should use these methods less and try to get the links naturally or by asking others instead.

Section 3:
Metrics and Linking Criteria

There are various parameters and measurements about backlinks that you need to have enough information about them.

These benchmarking parameters and measurements help us measure the relative power of a backlink and naturally, if it had a high power, to use more resources to create it.

Also, with the help of these measures, we can save energy, time and sometimes cost in evaluating backlinks power and quality.

Understanding these parameters when analyzing rival website links can also help us a lot.

Domain Authority (DOMAIN STRENGTH)

When it comes to domain authority, we actually look at the overall value of a domain, not the value of a single page. When we examine the power of the domain, we can say that we measure the total power of all the pages of a site.

Typically, to express Domain Authority or Page Authority we use DA and PA respectfully.

Damien Authority is measured by the site Moz and is between 0 and 100. This is an estimate that is determined by the crawler robots Moz and shows the strength of a domain in the search results. This parameter is the PageRank can indicate a range of power.

The page rank parameter that Google calculates is based on the number and quality of links pointing to a web page. This parameter is between 0 and 10, and 10 means the most powerful, and 0 means the weakest.
One thing to keep in mind is that there are differences between Toolbar Pagerank and Google Page Rank. You can view the Pagerank page by installing the Google Mail Bar or the corresponding plugin on your browser (Only internet explorer).

This parameter is updated every 3-4 months, and it is distinctly different from the main page, because the main page should be updated frequently by Google so that it can make changes to the search results.

So, the page you see in Google toolbar may be as far back as a few months. That's why the new pages all have PageRank 0 and it's time to wait for Google to update Talbar.
When building and implementing linking operations, site strengths and domain ranges are an extremely important parameter for us because our goal is to attract backlinks from powerful websites. The more powerful a website link to you, the more value your site get, and this is a signal for Google, which will find that your site should get a better rating.


When trying to get a backlink from a site, in addition to looking at the overall power of the domain, we need to measure the strength and worth of the page that is supposed to be linked to our site.

Measuring the power of a page also helps us to figure out whether this link is really worth our attention before trying to attract backlinks.

To measure the power of the page, we use two parameters of PageRank and Pageturitti.

Page Authority is another parameter that is used by the site Moz next to Domain Authority. The two are very similar, and the only difference is that Page Auritus is looking at a page, but Domain Authority is in the entire domain.

Anchor Text

We talked about Entracts and what they were about. But now we want to see how to use it as an effective SEO parameter?

Envelopment provides Google with information that can be related to what the content of the destination page is about. For example, if I have a link with the Entractet "Cookie Recipes", it's natural that the content of the page's destination should be about cooking.

Given that fact, Google uses this information for its ranking algorithms. In this case, Google may increase the page rank of the keyword "pasta recipe" and its similarities.

For years, having a high clickthrough rate with keyword annotation has greatly helped your site rank in search results on that keyword. But in some cases, it has been observed that the power of the Envelope is declining as a signal for SEO Ranking.

This is due to the misuse of SEO professionals over time, and Google is also ready to penalize them by updating the Penguin algorithm.

Rand Fishkin explains in more detail this lecture: So, given the change in Google's usage and understanding of Enkrextek, it's best to be careful when linking links! For example, try not to match exactly the same number of backlinks with an Envelope! Especially if these link backs do not have much quality.

You should try to make your linking look quite natural. Sometimes, get back links with your brand name. Or sometimes with words like "here", "click" and ... get a link.

You can use the following tools to measure and view the status of your ANCHOR TEXT:

Moz Link Explorer
Majestic seo (not free)
Ahrefs (not free)

Number of Backlinks

Clearly, during the process of linking, we need to track and measure the number of backlinks we have received, and we also need to see how much or how much our site is compared to its competitors.

As mentioned earlier, the number of links pointing to your website is a important and powerful signal to increase your website's rank. Of course, keep in mind that:

The quality of back-links is more important than their quantity. In other words Quality back links is more important than quantity.

The number of backlinks as a parameter can be suitable for us in two ways:

Measuring the progress / success of a link building campaign
A comparison between your website and the competitors' website
For example, when you want to compete in a keyword, first check out the top ten Google rankings. If all 10 of the first results do not have more than 1000 links, then this is good news for you, and it motivates you to compete.

You can use the following tools to determine the number of backlinks to your site:

Moz Link Explorer
Majestic seo (not free)
Ahrefs (not free)

Number of Linked Domains (LINKING ROOT DOMAIN)

This is not a big difference with the total number of backlinks. The only thing to know about this is that the domain or domain root (Root Domain) is the number of unique domains that link to us.

For example, if we get 10 backlinks from 10 sites, our total number of links will be 100, but our root number is 10.

The number of root domains is a more powerful signal than the number of backlinks, as it is a more appropriate benchmark to show the popularity of a website.

In the following image that belongs to Backlinco website, it has pointed to something incredibly interesting. In this photo, the power difference between the first link and other links received from a domain is depicted.

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There has always been a controversy over the linkage content of the linked pages, a powerful signal that is being monitored by Google to rate link banners.

Some say this seems logical because more relevant websites link to each other.

In response to this argument, if you link from a home page such as the BBC to your site about cooking, do you remove it? Just because the BBC is not related to you ?!

But if you look beyond the purpose of linking and linking links to the topic, you can direct the target audience to your website through the links so that you can convert them to the customer.

For this reason, you are definitely trying to put your links back where your potential audience is there, that is, on relevant sites.

Therefore, the value of the back links is beyond the scope of the bonding link and can lead to a direct source of revenue.

Earlier on EntekTeket, we said that the predictions are that Google will over time reduce the value of the Envelopes. Therefore, a probability could be that search engines use the entire content of a page instead of an encrypted content to determine the content's relevance.

If this is proven, you should try to get back to the link from the linked sites to maximize the quality and effectiveness.

But apart from these, do you accept that if you focus on the quality of the link link, would you surely link to the linked websites in order to help you attract traffic, in addition to the effect on your SEO?


Suppose you have a blog about coffee and want to introduce the best coffee shop of city on your blog. Where do you put the link?

Definitely, if you want your users see that link, you'll put it in a specific place. For example, the top menu page, in the context of the content and perhaps in the introduction and even the first line of content. But you do not naturally put this link in a footer! Because many users do not scroll web pages to the end, and even if they do, they do not expect to see a useful and useful link in Footer!

Google can easily spot the backtrack of links on one page and, on that basis, value them. For example, if the link is on a Footer, Google will be less worth it because these links are usually not worth much.

If we want to make another example, suppose Google finds that 50% of your links are on the side. Again, Google takes the impression that you have bought these links. Because a lot of backlinks are on the sidebar.

Because of this Google feature, you need to make sure you get a link backlink website that links your content to your content. Of course, this does not mean that you do not get any links on the sidebar and footer, but know that high usage can send a dangerous signal to Google.

Section 4:

White hat strategies, black hat and gray hat

You always hear SEO experts talk about white hat or black hat strategies (and a bunch of "gray hats!"), Especially when it comes to billing links.

Each of these strategies has its own advantages and disadvantages, and the experts, in their opinion, choose one of these three methods.

In this section, we want to examine these three different strategies and see which one brings us the most benefit and result.

White hat strategies:

White hat strategies in linking links and in general SEO processes are strategies that do not usually take any risk, and are entirely within the framework of the rules that Google and other search engines define for websites and webmasters.

The use of white hat strategies means that you do not commit any offense, so the likelihood that you will fall into search engines and threaten your penalty and penalties is very limited.

An example of white hat strategies include:

Create unique content, quality and value.
Create a real and engaging user community that interacts with your website.
Provide your content and website to related websites and get quality backlinks.
The benefits of white hat strategy are that you do not have to worry about fines and search engine penalties! Also, these activities will result in extraordinary powerful long-term results that will not be eliminated.

But on the other hand, the disadvantage of these activities is that you always have to focus on long-term goals, not short-term goals! In fact, the nature of the white hat strategies is such that they require a longer time to come up with their results and impact.

Black hat strategies

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This word is used primarily for hackers, but in SEO and hyperlinking, black hat strategies refer to techniques that are totally contrary to the rules of search engines.

The overall layout of these strategies is such that experts exploit the weaknesses of search engines to get a better ranking for the website, while not having the quality and value of this rating!

For example, the following are examples of black hat strategies that are also known as "hidden strategies":

Showing different content to search engines than content displayed to users.
Insert hidden links on a website, by exploiting security issues
Hide a post on a page that is displayed only for search engines. (This entry is usually full of keywords.)
These techniques do not respond in the long run because search engines always look for violators and stop them. This means that these websites are always in jeopardy and can easily lose their rank in search results.

Therefore, we strongly recommend that you avoid these methods!

Gray hat strategies

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The exact definition of gray hat strategies can not be expressed, because theoretically, these strategies do not exist externally.
But, as its name suggests, gray hat strategies are between the white hat and the black hat. In fact, in such processes, techniques are being used that Google has not put them in black hat, but on the other hand it is confirmed and there is no white hat!

These techniques are sometimes likened to a double-sword. Because if you make a mistake in their implementation, they will fall into the category of black hat strategies and can be a big disadvantage to you.

So doing these techniques depends entirely on the specialist. If a person performs a gray hat technique, he can safely increase the site's SEO rating, but if an amateur person uses these processes, he may be in difficulty and be subject to fines and penalties.

One of the great benefits of gray hat strategies that has made us even name our website a gray webmaster (!) Is that if these techniques are done correctly, they can easily increase your site's ranking and save a lot. Spend energy, time and money.

But the important point is that a gray hat expert should always be up to date because Google always has its own algorithms and maybe the technique that today's gray hat strategy is safe is tomorrow's strategy group Black hat

If we look at the flaws and limitations of these strategies, we can only point to their risk. Of course, the risk of gray hat strategies is far less than the black hat, and one can safely use these methods.

Why are white hat strategies sustainable and important?

If you are studying this educational reference, you definitely have either an online business or want to work for an online business! In either case, your goal is to compete for a long time in the Internet.

So you need to be very careful and carefully select all the strategies you want to run and know how to use some of the black hat strategies that we discussed earlier can be overwhelming.

Therefore, as the founder or employee of an online business, you must consider the benefits and risks of any marketing and marketing activity and then take action on whether or not to do so.

The above points are firmly grounded on the importance of using white hat strategies for a website.

White hat strategies have the lowest risk and are unlikely to penalize and penalize your website. In addition, all white hat activities add value, enhance the quality of your website and, overall, the internet space, and greatly affects the user experience.

If you want to have loyalty customers who buy not only you, but also introduce you to others, you need to focus on techniques that give the user the best experience. Production of high quality content is one of these methods.

But on the other hand, Black Hat SEO specialists replace their methods with newer techniques every day, because the way they respond today can tomorrow identify and penalize them!

The problem is that this is not suitable for many businesses and they can not accept this risk and are constantly worried that they can be penalized by search engines at any moment!

The goodness of the white hat strategies is that you know what you are trying to do today and running tomorrow, and it's basically going on with long-term vision. Also, you do not need to be afraid every time Google publishes a new update!

Of course, the advice we give you is to base your activities on white hat strategies, but do not overlook the gray hat strategies!

The correct implementation of the gray hat techniques is not so difficult, and with the correct implementation of them, the process of speeding up the SEO site speed can be increased, while at the same time it threatens you with a relatively low risk.

The founder of the Moz website, Rand Fishkin, wrote an article about white hat strategies, which we recommend if you have a chance to take a look at this article .

Penalties and fines

If your website is detected contrary to the Google Webmaster Rules framework, you will naturally be penalized by this search engine! Depending on your type of offense, the penalty can continue from a few weeks to several months or even until the problem is fully resolved.

Google has several types of fines or penalties for offenders that we now want to address briefly:

Manual penalties

In this case, one of the members of the Google spam team will penalize your site manually and non-automatically after seeing a few infringements on your website.

To remove this penalty, you must set an appeal and send it to Google. This request should include:

What have you done to fix the problem you have been penalized for?
Do you have any plans to never use such techniques?
Provide evidence for the two above.
After that, you need to wait for a Google decision that is still a real decision maker and may remove your website from the penalty. Sometimes it may also tell you that the problem has not been solved enough and you have to try harder!

The reason for getting this type of penalty is to refer to a weak bowling link, and you will still be penalized if you have not deleted enough of your poor quality links.

To see if you've been penalized with this type of penalty, go to the Manual Actions section of the Google Webmaster Tools . You can also read this page for a little more.

Algorithmic Penalties

In this type of penalty, Google automatically finds a problem with your site and penalizes you.

Such penalties are more likely to be created for cases such as on-site problems, such as the use of hidden texts.

In this type of penalty, you sometimes see a penalty that only removes the problem and when Google crawlers crawl your site again, the penalty is removed. But sometimes it's also necessary to file an appeal to Google in accordance with the terms.

Section 5:Internal linking

Link linking and linking are essentially divided into internal and external categories, both of which are effective on the site.

Internal linking in the On-Page SEO has a great impact, and it's recommended that you use internal linking.

In this section, we want to fully understand the basics of internal binding bindings and give some tips that if implemented correctly, the impact of these processes will reach its highest level.

Definition of internal linkage

Internal linking involves linking between different pages of a site. Ie, for example, linking from the "About Us" page to the "Contact Us" page or linking from a to the content b available on a site.

Internal linking is an important part of the in-house SEO or On-Page SEO.

Implementing internal linking processes rightly requires prerequisites for interactive SEO, and the in-house or on-page SEO will pave the way for you to get high rankings on Google results.

Importance of internal bonding link

The internal bindings link is the most important part of the On-Page SEO. But why is this so important?

You know that Google, with the help of crawler robots, logs in to a page of your site and indexes it. Then it will open any link on the page and index that page and its links, and until the end ...

If you have good internal linking and every page has a decent number of internal links to other pages on your website, Google crawlers crawl more on your site and can better access to different parts of your site.

By contrast, suppose Google robots enter a page on your site that does not have any links to other pages. After that, the robots will quickly drop out of your site after it has been indexed, and it's all!

It is therefore recommended that you create a proper network connection between the different pages of your website through the internal links.

For example, make sure you have a special connection between the main pages of your website, such as your homepage, our About page, the Blog page, the product page, and so on! You can use header menus for this item.

Also, among your blog posts, be sure to link to other content, your store products or even your home page.

Types of Internal Linking Techniques

In this section, we talk more about the link between the blogs. How to create a link to the blog post:

The first method is the method we use on the shopinhome website. If you look at our content, sometimes there are some blue words that actually link to other content and we invite you to read other content.

The second method is the automatic linking method. If you're using WordPress, there are plugins that automatically link to auto-categorize or hashtags in the text box, and suggest other content to the blog.

For the following reasons, we advise you to use the first method:

This movement is more natural and it gives the reader the feeling that this is really important!
Because in this way you are entirely responsible for selecting content and linking, you can link to topics that are really relevant, if in the second method, sometimes you see, irrelevant content has been proposed that does not have a good image.
You can choose the Envelopes yourself. This will help you make better use of internal linking internal standard encodings.

Of course, the point that you should never forget is to make sure that links are easily detected from other content using any of these methods. If it's not in your website's format, be sure to clean the links with a specific color from other content sections

Correct strategy of internal bonding link

So far, we've talked about the importance and different ways of linking internal linking, but there are a few additional tips that you need to consider, so you can implement a genuine internal balding linking strategy on your site.

1) Anchor text

Anchor text still have an important role to play in determining the meaning and content of the content of the destination page, and you should take advantage of this in internal linking.
For example, if you want your homepage to get better rank in your Google search results, it's best that you often link to your home page with your "Brand Name" email. For example, we link to your home page with the word shop in home.
Be aware, however, that you should not overdo it, because any excesses can cause problems.
It is better to use a few of the links below, for example: click here - in this article - Home and ....
Also, you can use Co-Citation to take into account the fact that over time the value of the Anchor text reduced. Use relevant keywords around your link.
For example, if we want to move the Home Store home page with the keyword "Internet Marketing" to higher ranks, we can do the following internal linking;

You can read the latest online marketing and digital marketing tutorials on our website.

So try to use all of your internal links around the family and the LSIs associated with the keyword of the destination page.

2) The value of the links

The value of all internal links is not the same. The value of internal links depends on factors such as their location.

For example, links within the content are worth more than the links in the header, sidebar, and font. Of course, the links in the header or the sidebar may be worth a lot because of repeated replication on all pages of the site, but each link alone is not worth much.

Or, for example, the links in the upper part of the content are worth more than the links in the lower part of the content. For this reason, it is recommended that if a particular page is important to you, link to the page at the beginning of the other content.

You should also know that the value of a web page is divided between all its links (both internal and external). So it's advisable not to overdose the internal linking because the value of each link is greatly reduced. An example is the excessive use of internal linking, Wikipedia's website.

If you look at the content of Wikipedia, you will notice an excessive amount of internal linking.

So it is recommended that you finally link 1 to 2 links in each paragrand, in other words, for every 500 words, there are about 3 to 4 links.

3) External Linking

An extraordinary point, which is often neglected by large webmasters, is the use of external links.

You must also link in your content outside the site. These links should not always be on the home page of another site. On the contrary, our recommendation is to link to the relevant and relevant pages of other websites.

For example, if you are writing about a "Local SEO", link to the local SEO page for Moz. Because Google previously identified and ranked that page from Moz, and linking you to that page will make Google better understand what your story is about.

If you are uncertain about using external links and telling yourself that linking me to related sites will make them rank better, then there's no need to worry! You can link to related foreign websites and this does not create any disadvantages for your competition.

Another important point is that, according to the previous statement, the primary links are more important and more valuable. So our recommendation is for us to use our internal links at the beginning of the content and external links at the bottom of the content.

For example, you can link at the bottom of the content as a source to a linked page from an external quality site.

4) Other Tips for Link Building

There is a lot of research on internal linking and general linking everyday, and valuable results are obtained. So keep up to date with each day.

We try to keep this content up to date regularly if we find new tips and points.

Section 6:

External linking

So far, we have become familiar with the types of links and their impact on site rankings in Google search results. We talked about internal linking too.

But you should know that internal linking can only improve internal SEO, and external SEO is due to external linking, and the external linking processes are far more difficult and have more varied techniques.

In this section, we want to step up the Link building Campaign, and build perfectly normal and quality links.

What is a back links campaign?
A link building campaign is a set of processes in which we try to increase the number of backlinks to our site. Of course, you should know that these processes are usually accompanied by a number of fraudulent techniques!

In this process, the assets of a website are used to create a link banner. These assets can be a content, a tool, in other words, a linkage magnet.

So the overall goal of linking linking campaigns can be to capture quality backlinks.

The structure of a link building campaign

The proper implementation of a link building campaign requires the use of different steps and components. Some of these components are essential to advance our goals, but others will only help us in this way.

But note that the key to the success of a link building link campaign is to use the right resources and resources of the website. This means you can capture the maximum number of quality backlinks for your linking magnets.

This will give you more feedback as much as you can.

Setting goals

Binding linking or linking is a branch of online marketing or Internet marketing, and, like any other branch of this science, it is necessary to set targets before the start of operations.

Setting goals at the beginning of a campaign helps us draw the best strategy for achieving those goals and increases our chances of success.

We also need to be careful that the goal of our Billing Link campaign is to be the core of our digital marketing business.

For example, "Creating 10 Backlinks" is not a perfect goal! Because it may be easy to create 10 links, but it does not affect our site's quality. Therefore, attention to the main goals is also very important.

In linking, we are faced with a major problem!

Obviously, backlinks will be effective in boosting our site rankings in search results and, naturally, will rank better, give you more traffic and therefore more customers.

But …

The problem here is that a fair amount of time is needed to reveal the impact and outcome of our Link building processes and campaigns. The link building is not designed to create a number of backlinks today and move to multiple Google Rankings tomorrow! This is especially true in the field of excellence.

So this is a big problem for SEO professionals, because even if they meet their goals, it's hard to see if their linking campaign is successful.

For this reason, it should be noted that our stated goals are smart enough and do not set a goal like "We Want to Get 1000 Backlinks!"!

Also, in this upward and downward path, we must also inform our colleagues or managers that they can not be overcome overnight, but the success of a link-linking campaign will be determined after a while.

Find the assets of your website

As we mentioned earlier, there is a link link magnet at the heart and center of each linking process.

Link linking magnet can be one of the following, and in general it's something that can give others a good reason to link to you:

  • Content
  • Valuable information and data
  • Product
  • Services, service or tools
  • Statistical Society
  • And …

You should try to find suitable linking assets and magnets in your business because these are different in different businesses.

So these magnets are linking ads that get you backlinks. Maybe you ask yourself, do black hat jewelers also use these magnets?

In the answer, we must say yes! Magnet and property of SEO experts The hat is often money!

It's natural that you have to invest in having a link magnifier. This investment can be based on the time, knowledge and technical strength of a person or his money!

Note that buying a link is totally against Google's rules, and if a website that violates this action is detected by Google, it will bring Google fines and penalties. So we do not recommend this method (as well as any black hat methods).

In addition to all of these, you need to be careful that your assets are totally relevant and interesting to those who are looking to attract them (and their links).

Link Building Part 2

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